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2023년 6월 15일 (목) 14:03 판

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So can all this spell out to a customer? That here are tools that deliver measurable results - a ROI which are then explained on the stakeholders. Can this mean that experiential marketing will replace the ATL? Hardly ever! Both complement each other and indulge in to function in tandem. ATL will work where BTL will to not have the reach, and BTL will reinforce what ATL cannot get. Together, they pack a more measurable and deliverable marketing ramp.

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Simply put, if possess to certain expectations of security within your organization, within a cash handling program to merchandise protection standards, you must audit these procedures regularly, or they will lose much of their functionality. Why? Because your employees will perceive them only as significant as you can.

My promise is that we are never likely to pull the rug from under people's feet so long as someone will benefit from what I'm doing, then I'll keep doing it, regardless of whether it's in marketing or situation.